When Following the Industry Playbook Becomes the Riskiest Move You Can Make
Best practices carry an implicit promise: adopt what has worked for others and reduce your exposure to failure. But in mature, competitive markets, that promise frequently inverts. When every organization in a sector is optimizing against the same benchmarks, using the same vendor solutions, and measuring success through identical metrics, the result is not a higher standard—it is a ceiling. Understanding when convention becomes a liability is one of the more underappreciated skills in strategic